Brand Impressions Dropped on Adwords


Matthew Lowson

Hi all,

I am running Brand search campaigns for my e-commerce business. We have seen a YOY decreases over the past few years in PPC impressions for our branded terms and we're trying to get our heads around what the causes of this may be.

Competition is not an issue or our search impression share but we still see year on year decreases.

As we have grown our PPC accounts over this period, usually you would expect an increase in brand impressions due to return visitors/purchasers searching...

Brand Impressions Dropped on Adwords